Here’s an article on Baler by Philippine Star columnist Christine S. Dayrit:
Today, Baler is a gigantic symbol that offers its seafaring and mountain people a glimpse of what has long been in them: artistry tempered by patience and perseverance. For the people of Baler, theirs is a place truly blessed and smiled upon by providence. Its soil serves as fertile ground for rice, coconut and citrus among other agricultural produce, and the famous sabutan plant, whose fibrous leaves make perfect handicrafts like hats, bags and mats. Here, we discover some of the most delicious homemade products, like the peanut butter by Pacing Tolentino and the delightfully sinful Lynâ€™s coco jam. Its waters are spawning with varieties of fish that feed the populace. As one enters the town proper, a time-warped character reveals itself. But looks are very deceiving. Baler has now become a favorite destination among businessmen who eye its agro-industrial and tourism capabilities. This unexploited coastal town carved gained popularity as the setting for the surfing scene in the movie Apocalypse Now (“Charlie donâ€™t surf!”).